Posted by: admin | Posted on: August 20th, 2013 | 0 Comments
Virtu’s 6’ rift and quartered white oak wide plank flooring was installed in a New York City apartment this past February. Unfortunately, a pipe broke in the residence above and water leaked through the ceiling onto the floor. When the leak was discovered about 12 hours later, 1” of standing water was found pooled on the Virtu floor. The water was mopped up while the concerned owner and flooring installer watched … and waited. To their amazement, three days later there was NO evidence of water saturation, delamination or cupping!!! The flooring installer who called us exclaimed, “This floor is amazing! We never expected the flooring to survive!” We were pleased, but not entirely surprised because that’s the way we build Virtu Floors – to last. Let us explain…
THE FLOOR -Virtu Flooring is constructed to be as stable as any floor can be. Each of the three layers of our True-Balanced floors re-enforce the other two layers, enabling the floor to maintain flatness and stability in difficult conditions.
THE GLUE – Our glue is a state-of-the-art, water-resistant adhesive with elastomeric properties that allow for movement in response to the presence of moisture. The glue maintains a “memory” and lets the wood to return to its original location once the moisture is removed.
Leaks and flooding occur more often than we would like, especially on a construction site. Fortunately, these homeowners chose the right flooring - Virtu.
Posted by: admin | Posted on: July 22nd, 2013 | 0 Comments
We are now working on two condominium renovations in New York City.
Philip House Apartments
We are manufacturing beautiful 6″ rift sawn white oak long flooring for Philip House, a classic prewar condominium in the highly desirable Carnegie Hill neighborhood of New York City’s Upper East Side. The Cheshire Group and Interior Designer Victoria Hagen have created 76 residences (11 floors) that combine traditional grace with a casual modern lifestyle.
The designer envisioned a natural, uniform appearance with a “nude” finish and minimal color toning. To accomplish the desired look, we are hand-selecting the face lamellas to provide a tight color range. The floor’s appearance is integral to the serene elegance and linearity that flows through the sophisticated interiors designed for luxurious modern day living in an historical setting.
The Carlton House
The fine craftsmanship, rich quality of material and unsurpassed stability made Virtu Floors the right choice to complement the classic and understated sophistication of The Carlton House residences now being built by Extell Development Company. The 69 units (17 floors) are located at Madison Avenue and 61st Street, one of Manhattan’s most iconic neighborhoods.
We are selecting the long length, 7” clear, cathedral cut white oak faces to meet the Carlton House’s design team’s high standard of clarity and uniformity of grain to match the sophisticated color palettes for these distinguished residences.
Our true-balanced flooring is the perfect solution for this urban renovation, providing refined wide plank beauty with a natural stability to reduce movement and effectively eliminate cupping. The Carlton House interiors reinterpret the finest aspects of the early 20th century Art Deco and Moderne movements for the 21st century.